Laurence HAMER

Driving force transforming an idea into a tangible solution for the end customer. Fact based oriented, I like to look for out-of-box solutions

DIGITAL MINDED MARKETEER      

Competences

1. Strategy

> From strategy to implementation in ops

> (Re)Define processes and their evolution to put customers at the center of the organisation

> Change Management

> Remodel and translate products, solutions and services based on customers’ needs

2. Go-to-market

> Analyse vertical markets based on customers’ needs

> Organize customers workshops

> Set requirements for product design

> Project Management

> Product launch

> Training

> Support sales

3. Marketing management

> Campaign Management

> Branding strategy

> 360° communication mix

> Budgeting and sales budget, forecasts,

> Press spokesperson

> Loyalty Program B2B

4. People management

> Lead Marketing team

> Project Management
> Training 
> Change Management
> Contingency plans

Work experience

2016 > 2018
2013 > 2016
2010 > 2012
2003 > 2010
2002 > 2003
1991 > 2002
1998 > 2001

1997 > 1998

1997

MARKETING DIRECTOR AND EXECUTIVE COMMITTEE / BE-MOBILE
GO-TO-MARKET MARKETING MANAGER / PROXIMUS
SOLUTION MARKETING MANAGER / BELGACOM
SEGMENT MARKETING MANAGER / BELGACOM
PROCESS MANAGER / BELGACOM
PROJECT MANAGER / BELGACOM
QUALITY, MOTHODS & PROCEDURE MANAGER / BELGACOM

BACK-END SUPERVISOR / BELGACOM

FRONT-END AND BACK-END AGENT / BELGACOM

Studies & qualifications

Languages

1992 > 1997

Master in management (Specialization in marketing and SME’s) –

• Université Saint-Louis

• Katholieke Universiteit Brussel

• Université Catholique de Louvain-La-Neuve

Information technology

> Operating systems: Windows, IOS, Android
> Software: All Microsoft Office applications

Miscellaneous

> Family: My daughter, Emma and husband, Pascal
> Real estate projects: Renovation and promotion of apartments

> Committees:

• Member of the decision-making committee on the best thesis of the year for the Management School of Louvain-La-Neuve alumni

• Member of the parent committee

• Member of the local festivities committee