
Laurence HAMER


Driving force transforming an idea into a tangible solution for the end customer. Fact based oriented, I like to look for out-of-box solutions

DIGITAL MINDED MARKETEER
Competences

1. Strategy
> From strategy to implementation in ops
> (Re)Define processes and their evolution to put customers at the center of the organisation
> Change Management
> Remodel and translate products, solutions and services based on customers’ needs
2. Go-to-market
> Analyse vertical markets based on customers’ needs
> Organize customers workshops
> Set requirements for product design
> Project Management
> Product launch
> Training
> Support sales
3. Marketing management
> Campaign Management
> Branding strategy
> 360° communication mix
> Budgeting and sales budget, forecasts,
> Press spokesperson
> Loyalty Program B2B
4. People management
> Lead Marketing team
> Project Management
> Training
> Change Management
> Contingency plans
Work experience

2016 > 2018
2013 > 2016
2010 > 2012
2003 > 2010
2002 > 2003
1991 > 2002
1998 > 2001
1997 > 1998
1997
MARKETING DIRECTOR AND EXECUTIVE COMMITTEE / BE-MOBILE
GO-TO-MARKET MARKETING MANAGER / PROXIMUS
SOLUTION MARKETING MANAGER / BELGACOM
SEGMENT MARKETING MANAGER / BELGACOM
PROCESS MANAGER / BELGACOM
PROJECT MANAGER / BELGACOM
QUALITY, MOTHODS & PROCEDURE MANAGER / BELGACOM
BACK-END SUPERVISOR / BELGACOM
FRONT-END AND BACK-END AGENT / BELGACOM
Studies & qualifications

Languages

1992 > 1997
Master in management (Specialization in marketing and SME’s) –
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Université Saint-Louis
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Katholieke Universiteit Brussel
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Université Catholique de Louvain-La-Neuve

Information technology

> Operating systems: Windows, IOS, Android
> Software: All Microsoft Office applications
Miscellaneous

> Family: My daughter, Emma and husband, Pascal
> Real estate projects: Renovation and promotion of apartments
> Committees:
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Member of the decision-making committee on the best thesis of the year for the Management School of Louvain-La-Neuve alumni
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Member of the parent committee
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Member of the local festivities committee
